Heels & Handshakes Las Vegas: Social Media Strategy Seminar with Wendy Ly
The Las Vegas Chapter of Heels & Handshakes gathered once again for an inspiring evening of learning, connection, and community. This month’s meeting, held at International Greenscapes, focused on a topic every modern businesswoman can relate to—social media strategy and visibility in today’s ever-changing digital landscape.
Our guest speaker, Wendy Ly, a multi-million-dollar brand founder and social media strategist, shared her journey of building success from the ground up—and the lessons she’s learned about helping business owners and creators grow without burnout
She reminded attendees that social media isn’t just a marketing tool—it’s the new language of business. From TikTok to Instagram and LinkedIn, every platform offers an opportunity to connect, convert, and create lasting impact.
Key Takeaways from the Seminar
The evening offered practical and actionable insights, including:
The Reputation & Revenue Flywheel: how visibility leads to trust, and trust leads to growth through the “see, try, buy, stay, refer” cycle.
The Four C’s of Content that Sells: Clarify, Credibility, Connection, and Conversion.
SEO in Social Media: optimizing captions, hashtags, and visuals to boost discoverability.
Platform Strategy: tailoring posts to platform behavior—from professional tone on LinkedIn to playful, relatable storytelling on TikTok.
Consistency over Perfection: showing up often and authentically beats waiting for the “perfect” post.
The conversation also explored the evolving role of AI in content creation, video strategy, and analytics—showing that data and creativity can work hand-in-hand to help women-owned businesses thrive.
Gratitude to Our Partners
A heartfelt thank-you to our Las Vegas partners who made this event possible. Your support helps us continue building spaces where women learn, grow, and shine together.
International Greenscapes
Something Different Event Decor
Caesar Event Rentals Las Vegas
Chezaray Photography
24 Seven Productions
Informal Content
Shutter Booth
Peaceful Events
Current Event Rentals
Rolling in Dough Bakery
Titan Brands
Logo Fusion
What’s Next for Heels & Handshakes Las Vegas
As we continue empowering women through education, connection, and community, we’re excited for what’s ahead. Each event brings us closer to our mission—to help women in business stay visible, confident, and connected in a world that’s always evolving.
Stay updated on upcoming Las Vegas gatherings by joining our mailing list or following us on social media. All our monthly events are listed here.